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Wholesale B2B Suite

Introduction

Wholesale B2B Suite turns a regular Shopify store into a B2B-ready storefront. You keep your existing theme, your existing checkout, and your existing customer list — the app layers wholesale pricing, customer segmentation, and registration workflows on top.

It’s built for merchants who don’t want to upgrade to Shopify Plus just to sell wholesale.

Who this is for

Section titled “Who this is for”

You’ll get the most out of Wholesale B2B Suite if you:

  • Sell to a mix of retail customers and wholesale buyers from one store.
  • Need different prices for different buyers — by group, by product, or by quantity.
  • Want a public application form so prospective wholesale customers can sign up.
  • Are on a Shopify plan other than Plus and don’t want to pay for Plus just for B2B.

If you’re already on Shopify Plus and using native B2B, you don’t need this app — Shopify’s built-in B2B catalogs cover most of what Wholesale B2B Suite does.

How it works

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There are three pieces you’ll interact with as a merchant:

  1. The admin app (where you’ll spend most of your time) lets you create groups, set prices, and review applications.
  2. A customer tag is the link between a Shopify customer and a wholesale group. The tag is added or removed automatically when you move a customer in or out of a group — and it’s what causes the wholesale discount to apply at their checkout.
  3. The registration form is a section you place inside your theme so prospective wholesale customers can apply.
The admin app, the wholesale customer tag, and the storefront registration form.
The admin app, the wholesale customer tag, and the storefront registration form.
📸 TODO: save image to public/images/guide/introduction-overview.png — capture from Diagram — replace with your own when ready

What’s next

Section titled “What’s next”